Creating Lifelong Customers

In the competitive RV dealership industry, cultivating lifelong customers is essential for sustained success. Implementing a customer-centric sales process not only enhances loyalty but also significantly reduces costs associated with acquiring new customers. The Cost...

DMV Registration Changes

Were you aware that in the Fall 2024 the Florida Department of Highway Safety and Motor Vehicles changed their rules on what forms of identification were acceptable for a customer to register a car, RV, or trailer in Florida? For those of you selling to customers...

Employee Retention Impacts Owner Retention

By Don Reed, President of DealerPRO Training In the RV industry, the link between employee retention and customer retention is undeniable and incredibly influential. The overarching goal for your dealership should be crystal clear: cultivate a team of top performers...